IMPACT ON BRAND INVESTMENTS AND THE SUCCESS OF THE COMPANY

Authors

  • Veronica Grosu Stefan cel Mare University
  • Cristina Gabriela Cosmulese Stefan cel Mare University
  • Sînziana Ioana Prindii Stefan cel Mare University

Keywords:

investments, brand, performance, risks, intangible assets

Abstract

The purpose of this paper is to identify and evaluate the value of financial performance in relation to the value of investments made in this type of intangible assets. In this context, we focused on the idea of presenting an overview of what the investment for the brand is and how it lends itself to a firm situation. In particular, in this situation, the main beneficiaries are the economic entities that want to increase your performance by attracting customers, being the main consumers who give notice to the entity.

Author Biographies

Veronica Grosu, Stefan cel Mare University

DCAF

Cristina Gabriela Cosmulese, Stefan cel Mare University

DCAF

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Published

21.08.2019

Issue

Vol. 8 No. 3 (2019)

Section

Management, Marketing and Business Administration

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