SOME CONSIDERATIONS ABOUT THE CONSUMER’S TOURISM PSYCHOLOGY: FROM A TOURIST MOTIVATIONS TO A TOURIST SATISFACTION
Keywords:
group psychology, tourism, customers behaviors, choosing destinations.Abstract
This article presents some aspects of tourist psychology that describe and analyze the special characteristics of groups or individuals. Thus, it is very important for the staff of the pension to know these characteristics in order to understand the behavior and mentality of tourists. Depending on these psychological types of consumers the administrators can implement strategies to satisfy and retain the tourists.
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Published
10.08.2019
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Section
Management, Marketing and Business Administration