THE POTENTIAL IMPLICATIONS OF INDULGENCE AND RESTRAINT ON SERVICE ENCOUNTERS IN TOURISM AND HOSPITALITY

Authors

  • Erdogan Koc Bandirma Onyedi Eylul University
  • Aybeniz Akdeniz Ar Bandirma Onyedi Eylul University
  • Gulnil Aydin Bandirma Onyedi Eylul University

Keywords:

Hofstede’s cultural dimensions, indulgence-restraint, service encounter, tourism, hospitality

Abstract

This conceptual paper aims to explain and discuss the role and the potential of a relatively recently coined cultural dimension of indulgence vs. restraint on service encounters in tourism and hospitality.  Although the indulgence and restraint dimension may be significantly relevant for the tourism and hospitality sector, an investigation of tourism and hospitality journals shows that there is a clear lack of research on the topic. The study puts forward that indulgence-restraint dimension has important supply and demand side implications both from the point of customers and service staff.

Author Biographies

Erdogan Koc, Bandirma Onyedi Eylul University

Department of Business AdministrationFull Professor

Aybeniz Akdeniz Ar, Bandirma Onyedi Eylul University

Bandirma School of Advanced Vocational StudiesAssistant Professor

Gulnil Aydin, Bandirma Onyedi Eylul University

Department of Business AdministrationAssistant Professor

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Published

29.08.2017

Issue

Vol. 6 No. 3 (2017)

Section

Management, Marketing and Business Administration

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