IMPLEMENTATION OF DIGITALIZATION ON THE REVENUE CYCLE TO IMPROVE THE QUALITY OF DECISION MAKING MORE TIMELY IN INDONESIA

Authors

  • YULISFAN YULISFAN Universitas Sumatera Utara
  • Iskandar MUDA Universitas Sumatera Utara
  • Alexandru Mircea Nedelea Stefan cel Mare University of Suceava

Keywords:

Marketing information system, Revenue Cycle, Barcode system, Accounting information system.

Abstract

Revenue from product sales is the most important component for a company where the role of the information system in the revenue cycle plays an important role on capturing any single information related to the market, customers, availability of supplies for sale, payment systems from customers, product delivery time to customers, and how quickly this information can be gathered to become an information that can support decision making. This researchintends to get certainty that the use of digitizing the revenue cycle process will create a very positive impact on companies with better, faster, more accurate, and safer business considerations, as decision-making materials that can be made faster at any time. The method in this research uses descriptive methods to present a complete picture of social conditions or is intended for exploration and clarification of a social phenomenon or reality, by describing a number of variables. Digitalization in the revenue cycle can be done by implementing a barcode system and adding the existing information in the company database to a cellular tablet which become a tool for the sales team, so that the system will mutually integrate and update information data after the sales execution process is carried out. Prior to the system implementation, information can only be received by decision makers within the next 2 working days after the sales execution process is carried out.

Author Biography

Alexandru Mircea Nedelea, Stefan cel Mare University of Suceava

Alexandru NEDELEA, Ph.D., is an Associate Professor of Marketing at the University Stefan cel Mare of Suceava, Romania. He has written extensively for a wide range of academic and professional audience: Small and Medium Enterprises in Contemporary Society (KMV, Germany), International Tourism: World Geography and Developmental Perspectives (Abhijeet Publications, New Delhi, India), Tourism Marketing (Derc Publishing House, Tewksbury, USA), Knowledge Management Practices, Comparative Tourism Marketing Case Studies (Abhijeet Publications, New Delhi, India). He is editor-in-chief of the journals Ecoforum and Revista de turism 9Journal of Tourism: Studies and Research in Tourism) and member of the editorial board of the journals Amfiteatru Economic (indexed in Thomson Reuters - ISI Web of Knowledge), International Journal of Leisure and Tourism Marketing, Journal of Tourism: An International Research Journal, Tourism Today, World Journal of Ecotourism, Tourism Issues, European Journal of Tourism Research, Environmental Economics. He has been accorded membership in scientific associations like International Association of Scientific Experts in Tourism, International Association on Public and Non Profit Marketing, Romanian Marketing Association, International Network for Research in Consumer Behaviour Studies, Regional Science Association International, World Research Club (WRC), American Society for Public Administration, European Association of Research on Services (RESER), Marketing and Tourism Research Interest Committees - EuroMed Research Business Institute (EMRBI), Centre International de Recherche et d`Etudes Touristiques (CIRET). He is coordinator of Asian Studies Club Romania-China (www.romania-china.ro), Voyage Club (www.clubvoiaj.ro), Bucovina Tourism Marketing Center (www.tourisminbucovina.ro), Volunteer Order (www.ordinulvoluntarilor.ro) and Marketing Club (www.marketingclub.ro)Contact:E-mail: alnedelea(at)yahoo.com Stefan cel Mare University of Suceava, Romania Faculty of Economic Sciences and Public Administration Economy, Business Administration and Tourism Department 720229, Suceava, 13, Universitatii Street Phone: + 40 230 522978 int.297

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Published

17.08.2021

Issue

Section

Management, Marketing and Business Administration