GLOBALISATION, MULTINATIONAL COMPANIES AND EMERGING MARKETS

Abstract

Globalisation, far from meeting esoteric meaning requirements – everybody’s welfare –, created the conditions for a stronger and stronger presence of multinational companies, economic giants who did not avoid emerging markets, quite the contrary. The attraction of profit oriented the multinational companies’ attention towards the developing markets for the simple reason that here they could find with ease cheap factors of production and they could easily impose themselves by means of illusory promises. In the present paper we are going to analyse multinational companies and their effects on the emerging markets.