ALTERNATIVES OF REDUCING COSTS OF PROMOTION ACTIVITY IN THE TOURISM FIELD

Abstract

The touristic industry was seriously affected by the economic crisis. It started to be clear from the end of 2008, and from the beginning of 2009 the indicators of touristic demand showed considerable discounts. The present work treats aspects related to the manner in which Internet led to the modification of the method of developing the commercial and marketing relations in the tertiary sector, generally, and, especially, referring to the touristic sector.