UNDERSTANDING VISITOR EXPERIENCES AND MOTIVATIONS IN SUBURBAN TAIPEI

Abstract

This research is aimed to cultivate higher-qualified human resources within the tourism field and provide plaining and developing direction based on the understanding of tourism features in San-ying area. There is a growing research interest in understanding the individual consumer's preferences, as well as management approaches of experiences and therefore, it has explored the understanding of the many different facets of experiences in tourism and hispitality business in suburban Taipei in particular the impact of the Sanxia and Yingge area. There is an attempt to examine the service quality of tourist attractions, moreover, the perceptions and travel experiences of tourists who visit Sanxia and Yingge area. Tourism and hospitality business in Sanxia and Yingge area present culture images and this study has discussed how this has influenced tourists' experiences, motivation and consumer behavior during their visit.