NETWORK MARKETING FEATURES: FROM THEORY TO PRACTICE

Authors

  • Margarita Išoraitė Vilniaus kolegija/University Applied Sciences

Keywords:

network, network marketing, network marketing advantages and disadvantages

Abstract

The article analyzes network marketing. Networking is one of the direct forms of sales based on a business model whereby a company distributes products through distributors who earn revenue through retail. The distributor earns not only sales but also the recruitment of other distributors. The article analyzes the concept of network markings, which companies engage in network marketing.

Author Biography

Margarita Išoraitė, Vilniaus kolegija/University Applied Sciences

Associated professor, International Business division

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Published

09.05.2020

Issue

Vol. 9 No. 2 (2020)

Section

Management, Marketing and Business Administration

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