MARKETING MIX FEATURES

Authors

  • Margarita Išoraitė Vilniaus kolegija/University Applied Sciences

Keywords:

marketing, marketing mix, product, price, place, promotion

Abstract

Every company is profit-making, so it has to face the constantly changing and changing environment and the changes taking place in it. The focus of the marketing complex is the consumer and his wishes. Therefore, the primary goal of each company is to meet the needs of consumers and maximize profits. To achieve this, the company uses marketing tools, a set of interrelated actions and solutions to meet customer needs and achieve

Author Biography

Margarita Išoraitė, Vilniaus kolegija/University Applied Sciences

Associated professor, International Business division

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Published

31.01.2020

Issue

Vol. 9 No. 1 (2020)

Section

Management, Marketing and Business Administration

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