TRENDS OF TAKING INTO ACCOUNT OF INTERNATIONAL FACTORS IN MARKETING ADAPTATIONAL STRATEGIES OF REGIONAL CENTRES

Authors

  • Iryna BUDNIKEVYCH Chernivtsi National University Chernivtsi
  • Tetyana TATARCHUK Chernivtsi Regional Council

Keywords:

territorial marketing, marketing adaptation development strategies, international factors, regional revolution, territorial marketing technologies.

Abstract

The article investigates the impact of international factors to formation of marketing adaptation strategies of regional centres development; regards influence of “regional revolution” to strategic trends of cities of Chernivtsi and Suceava; forms a list of factors that can either open additional opportunities for a city or, on the contrary, become potential bearers of threats for implementation of sustainable development strategy; attention is paid to threats and advantages for regional economy of activation processes of activity of global trade networks; examples of cooperation in geo-space direction are given; the role of regional marketing technologies is determined in provision of complex long-term cross-border effect of cooperation of Chernivtsi and Suceava as regional centres of Bukovyna.

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Published

28.01.2014

Issue

Vol. 3 No. 1 (2014)

Section

Articles

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