PROMOTING TRADITIONAL FAMILY BY THE CHURCH – RELIGIOUS MARKETING STRATEGIES

Authors

  • Ciprian GAVRA Ovidius University of Constanța

Keywords:

religious marketing, family, values, Church, consensual union

Abstract

We live in a postmodern period where the old values or imperatives have lost the force as they were replaced by new values. Amidst this chaos, the Church opens its road by promoting values such as family and marriage based upon responsibility, understanding, compromise, etc. If the current trends move towards the personal satisfaction with everything this aspect involves, the Church is trying to preserve the traditionalism, the union between a man and a woman, the marriage.

In our work we aim to analyze the methods by which the Orthodox Church promotes the heterosexual marriage.

Author Biography

Ciprian GAVRA, Ovidius University of Constanța

PhD Student

Downloads

Published

31.08.2016

Issue

Special Issue

Section

Management, Marketing and Business Administration

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